At the cafe or restaurant, you've probably seen this scenario happen many times
(you probably do the same):
People sit down, and empty their pockets putting their mobile phone, tablets,
sunglasses and car keys down.
These are items of status that show an extension of who the person is.
Chances are, you have the latest iPhone, iPad, designer sunglasses.
The car keys on the table depend on the car make itself: I highly doubt someone would put down a plain old Holden or Datsun car key. It's usually the 'Status' cars such as BMW's, Audi's, Ferarri's etc...
It's a norm now.
WHY?
Life presents us with different stages:
We strain ourselves to fit into them.
You see, we don't just have one particular part or stage to 'perform' in.
We have a plethora of stages in which we must continuously change.
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"There are no rules here, we are trying to accomplish something."
-Thomas Edison
People break rules all the time. They test boundaries and continue to push further.
These innovators may not get the support that they need and that sometimes causes a stimulating challenge.
Think about it. We have all tried pushing some form of boundary before.
Why are rules important?
Today I came across 3 videos that I have to highlight.
Not only are they funny, but they capture the brand and product in a very engaging way.
You will see what I'm on about below:
1) Nivea Stress Test:
2) TV Channel TNT:
3) Once again, TV Channel TNT:
Happy weekend everybody.
Daniel-Jacob Santhou
Creative Strategist - Looking for Opportunity
Melbourne, Australia
www.thecreativestrategist.com.au
www.facebook.com/thecreativestrategist
@djsanthou
