Companies Want Their Idea of You

Companies Want Their Idea of You

We Want You Or At Least an idea of what organisations think they would like when they post a job advertisement. Or as Lionel Richie sing...

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Mini Creative Copy Ad

Mini Creative Copy Ad

Do You Get It? In Australia, there is a category within the automobile sector labelling cars such as the mini cooper, toyota corolla and ...

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First World Problems

First World Problems

A good friend of mine shared with me a problem he felt he was facing. He was frustrated that nobody responded to his posts or questions ...

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Setting a Goal and Sticking to It

Setting a Goal and Sticking to It

Setting a Goal is Important I cannot stress this enough. It tells us a lot about who you are and how you work. It starts from little thin...

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Listen to people. They Inspire Creativity

In a typical Advertising Agency structure: The marketing rep from a brand will give their brief to the agency. The Account Manager along...

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Buy a Product, Follow a Brand & Embrace a Story

Buy a Product, Follow a Brand & Embrace a Story

Buy A Product, Follow a Brand & Embrace a Story  It used to be: I need something, someone else offers it, I have to buy it. The...

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