Mini Creative Copy Ad

Do You Get It?

In Australia, there is a category within the automobile sector labelling cars such as the mini cooper, toyota corolla and volkswagen golf as 'small cars'.

To be a bit more detailed, I've turned down the transparency level of the copy below the 'mini' to 50% further emphasizing on the play on words.

 Just a little take on my lateral thinking: Creative Strategy

Thinking both about strategy and creativity at the same time.


Daniel-Jacob Santhou
The Creative Strategist

Melbourne, Australia


Popular Posts