In Australia, there is a category within the automobile sector labelling cars such as the mini cooper, toyota corolla and volkswagen golf as 'small cars'.
To be a bit more detailed, I've turned down the transparency level of the copy below the 'mini' to 50% further emphasizing on the play on words.
Just a little take on my lateral thinking: Creative Strategy
Thinking both about strategy and creativity at the same time.
Cheers,
Daniel-Jacob Santhou
The Creative Strategist
Melbourne, Australia
No comments:
Post a Comment