Academic Learning vs Industry Professionals?

Which Is Better?

I came across an ad looking for a lecturer in Marketing & Advertising online. I was curious to see what the requirements were in this role.

This role will basically seek to impart knowledge to prospective advertising/marketing professionals of the future.

I was somewhat taken aback by the requirements...

They wanted someone with a PHD...And tons of research experience...

I studied at a university and did my degree and masters taught by industry professionals.

To me that is relevant. Sharing experiences.

Anybody can read books and review case studies.

An Academic can only go so far as to put theory to practice.

However, a basic understanding of theory, and the ability for that person to put it into practice determines the true value of the worth of education.

Look for a Balance.


Daniel-Jacob Santhou
Creative Strategist

Melbourne, Australia


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