Status Symbols

At the cafe or restaurant, you've probably seen this scenario happen many times (you probably do the same): People sit down, and empt...

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Life is but a stage; where we are all players

Life is but a stage; where we are all players

Life presents us with different stages: We strain ourselves to fit into them. You see, we don't just have one particular part or ...

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Innovators are Rule Breakers

"There are no rules here, we are trying to accomplish something."  -Thomas Edison People break rules all the time. They test b...

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What do Nivea and TNT have in common? Marketers with ambition and a sense of humour.

What do Nivea and TNT have in common? Marketers with ambition and a sense of humour.

Today I came across 3 videos that I have to highlight. Not only are they funny, but they capture the brand and product in a very engaging w...

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The War of the Internet Browsers

The War of the Internet Browsers

I noticed an interesting piece of information about the visitors to my website earlier this morning: www.thecreativestrategist.com.au Refe...

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Converse Campaign similar to Diesel's "Be Stupid"?

Converse Campaign similar to Diesel's "Be Stupid"?

I grabbed a picture of a campaign that caught my attention last week in Melbourne, Australia. I recognised the brand immediately from the ...

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The Creative Strategist - A Single Minded Brand Approach (Part A)

The Creative Strategist - A Single Minded Brand Approach (Part A)

Just a quick view of the updated brand representation of The Creative Strategist : Before : Now : Facebook: Twitter: Cheers...

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The Gamification of LinkedIN

The Gamification of LinkedIN

Finding yourself checking your LinkedIN account more frequently these days? If you do, you can consider yourself to be a PRO-GAMER .

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Social Engagement Does Not Mean Social Media

Social Engagement Does Not Mean Social Media

How many times have we come across Social Media Strategies put in place in many marketing and advertising campaigns? How many job post...

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The Four Stages of Learning - Master Your Destiny

The Four Stages of Learning - Master Your Destiny

As mentioned in my earlier updates on LinkedIN ( au.linkedin.com/in/djsanthou/ ) and Twitter (@djsanthou), This is a short lesson in itsel...

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Leaders, Followers & Sheep

Leaders, Followers & Sheep

Leaders:  They pave the way and provide a direction. They are icons and each respected in their field of expertise. Coco Chanel led the fi...

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Technology is killing our children's imagination...

Technology is killing our children's imagination...

Technology is killing our children's imagination... HOW? The use of technology in educating our children is causing quite the co...

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Technology & People: Connecting People - NOT

Technology & People: Connecting People - NOT

Technology is the making, modification, usage, and knowledge of tools , machines , techniques, crafts , systems , methods of organizatio...

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A Matter of Perception

A Matter of Perception

How do I see myself? What do I think others see in me? How do they really see me? There's a crack in the mirror sometimes and we...

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The Creative Strategist - 2013 Edition

The Creative Strategist - 2013 Edition

MY NEW CV FOR 2013 What does this mean? I have purchased a domain name befitting my brand: www.thecreativestrategist.com.au It was ...

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Borrowed Inspiration

Borrowed Inspiration

Borrowed Inspiration: Finding or borrowing inspiration from previous work or others to produce creative work. Case Study: A fri...

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If and When - The probability Game

If and When - The probability Game

Probability: A measure of how likely it is that something will happen or that a statement is true. Source: http://en.wikipedia.org/wik...

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