Innovators are Rule Breakers

"There are no rules here, we are trying to accomplish something."  -Thomas Edison People break rules all the time. They test b...

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What do Nivea and TNT have in common? Marketers with ambition and a sense of humour.

What do Nivea and TNT have in common? Marketers with ambition and a sense of humour.

Today I came across 3 videos that I have to highlight. Not only are they funny, but they capture the brand and product in a very engaging w...

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The War of the Internet Browsers

The War of the Internet Browsers

I noticed an interesting piece of information about the visitors to my website earlier this morning: www.thecreativestrategist.com.au Refe...

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Converse Campaign similar to Diesel's "Be Stupid"?

Converse Campaign similar to Diesel's "Be Stupid"?

I grabbed a picture of a campaign that caught my attention last week in Melbourne, Australia. I recognised the brand immediately from the ...

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The Creative Strategist - A Single Minded Brand Approach (Part A)

The Creative Strategist - A Single Minded Brand Approach (Part A)

Just a quick view of the updated brand representation of The Creative Strategist : Before : Now : Facebook: Twitter: Cheers...

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The Gamification of LinkedIN

The Gamification of LinkedIN

Finding yourself checking your LinkedIN account more frequently these days? If you do, you can consider yourself to be a PRO-GAMER .

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Social Engagement Does Not Mean Social Media

Social Engagement Does Not Mean Social Media

How many times have we come across Social Media Strategies put in place in many marketing and advertising campaigns? How many job post...

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The Four Stages of Learning - Master Your Destiny

The Four Stages of Learning - Master Your Destiny

As mentioned in my earlier updates on LinkedIN ( au.linkedin.com/in/djsanthou/ ) and Twitter (@djsanthou), This is a short lesson in itsel...

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Leaders, Followers & Sheep

Leaders, Followers & Sheep

Leaders:  They pave the way and provide a direction. They are icons and each respected in their field of expertise. Coco Chanel led the fi...

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