I grabbed a picture of a campaign that caught my attention last week in Melbourne, Australia.

I recognised the brand immediately from the infamous logo. What captured me the most was the copy used.

Here is a series of ads along the road in a popular "Hipster" area for Converse:


The Message here is simple: Sneakers are better than Shoes.

Now, let's look at some of the past executions from Diesel's Be Stupid Campaign:





So, yeah...

Sneakers may be cooler than shoes, but stupid wins hands down :)

Daniel-Jacob Santhou
Creative Strategist - Looking for Opportunity

Melbourne, Australia

www.thecreativestrategist.com.au
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@djsanthou