Converse Campaign similar to Diesel's "Be Stupid"?
I grabbed a picture of a campaign that caught my attention last week in Melbourne, Australia.
I recognised the brand immediately from the infamous logo. What captured me the most was the copy used.
Here is a series of ads along the road in a popular "Hipster" area for Converse:
The Message here is simple: Sneakers are better than Shoes.
Now, let's look at some of the past executions from Diesel's Be Stupid Campaign:
So, yeah...
Sneakers may be cooler than shoes, but stupid wins hands down :)
Daniel-Jacob Santhou
Creative Strategist - Looking for Opportunity
Melbourne, Australia
www.thecreativestrategist.com.au
www.facebook.com/thecreativestrategist
@djsanthou
I recognised the brand immediately from the infamous logo. What captured me the most was the copy used.
Here is a series of ads along the road in a popular "Hipster" area for Converse:
The Message here is simple: Sneakers are better than Shoes.
Now, let's look at some of the past executions from Diesel's Be Stupid Campaign:
So, yeah...
Sneakers may be cooler than shoes, but stupid wins hands down :)
Daniel-Jacob Santhou
Creative Strategist - Looking for Opportunity
Melbourne, Australia
www.thecreativestrategist.com.au
www.facebook.com/thecreativestrategist
@djsanthou
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