How to be a Creative Strategist - by Katie Brennan
A Modular Storyboard and Starter Kit: Business Edition
I stumbled across this URL whilst doing some self-soul searching into the definition of a Creative Strategist.
This came about as I made the decision to get back into a creative environment after working as an International Marketing & Brand Manager (Client Side).
I got called in for an interview a couple of weeks back, not for the role which was advertised for, but more so because my resume stood out, and the Office Manager felt compelled to bring it up to the Creative Director - "You need to meet this guy!"
LESSON ONE: HAVE AN AWESOME CV / RESUMEDefinition of an Awesome CV:
One that captures you as a person in less than 2 pages (mine was just a single page), informs the reader about what you have done, where you have come from, and more importantly, what you can bring to the table. Add a splash of colour, choose a visual or typographical way of showcasing this vital document and voila!
So, I met with the Creative Director, and he gave me the impression that he was impressed. He questioned what a creative strategist was, and my experience, and put me through some real-time scenarios (a current project they were working on for the NFL in the USA), and wanted to understand my train of thoughts.
LESSON TWO: DEMONSTRATE VALUEHow do you demonstrate your value:
Stop. Think. Ask questions. Share ideas. Engage in a conversation. Create!
The creative director didn't know where to put me. But he thought I would be a vital addition to their team. He suggested that the best thing to do, was just to get me in, and start on a project. However, he didn't know of a specific role for me, or a title.
LESSON THREE: OPPORTUNITIES MUST BE CO-CREATEDCreating Opportunities:
I'm going to give him a buzz today, and suggest to him one simple role/position and help him to define it:
Hire me as a Creative Strategist.
So, What is a Creative Strategist?
I found think URL online, which I believe sums it up quite well.
For everybody else, a Creative Strategist, simply put is someone who can create the dots in a creative manner and is both creative and strategic (left/right brain functionality).
Please take the time to look at the video created by Katie Brennan: