"Same Soul, Two Bodies" in Fashion - What does it mean for Brands?

"Same Soul, Two Bodies" in Fashion - What does it mean for Brands?

H&M’s one-off collaborations with luxury designers have differentiated it from the pack of fellow fast-fashion retailers such as Zara...

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Approach your customers like children

Approach your customers like children

  Why you should approach your Customers like children - short attention span, rather than taking a cognitive approach to learning by lea...

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Effectiveness of Advertising that Degrades / Objectifies Women

Effectiveness of Advertising that Degrades / Objectifies Women

Effectiveness of Advertising that Degrades Women A long debated subject within the context of Advertising has arisen si...

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Melbourne City Trams - Usage of Artefacts & Local Icons

Melbourne City Trams - Usage of Artefacts & Local Icons

Within the infrastructure of Melbourne, lies the largest tram network in the world. Trams are a widely used medium of transpo...

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The implications that attention has for brand managers and their advertising agencies

The implications that attention has for brand managers and their advertising agencies

The implications that "Attention" has for brand managers and their advertising agencies Attention is highly selective...

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Ideas are not restricted by the medium we play in

Ideas are not restricted by the medium we play in

“Ideas are not restricted by the medium we play in” Konrad Spilva, once presented his view on the current issues surrounding Advertisin...

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Fashion in Advertising - Evolution or Mediocracy?

Fashion in Advertising - Evolution or Mediocracy?

Fashion in Advertising Advertising has played a pivotal and key influential role in the fashion industry for decades. The use of model...

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Connected vs Engaged

Connected vs Engaged

Connected: We are always connected - with ourselves, with others, with our smartphones and even with this post. Engaged: Are you r...

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Creative Storytelling - An Insightful Disposition

Creative Storytelling - An Insightful Disposition

Daniel-Jacob Santhou The Creative Strategist Website: www.thecreativestrategist.com.au LinkedIN: au.linkedin.com/in/djsanthou   Face...

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IDEAS THAT WORK - LUMINOUS STREET STRIPS

IDEAS THAT WORK - LUMINOUS STREET STRIPS

If you're a motorist, regardless of your mode of transport, I am pretty sure that you have encountered this scenario before (unless y...

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Why Do We Keep Saying No?

Why Do We Keep Saying No?

Why are we more open to the notion of negativity or saying no as we grow older? Why do we perceive change to be c...

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A Quickie Creative Brief - On Myself

I had the chance to meet up with the Managing Director of Naked Communications earlier this afternoon. Tom was nice enough to catch up with ...

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A MORE EFFECTIVE MEASURE OF SALES KPI's

A MORE EFFECTIVE MEASURE OF SALES KPI's Sales KPI's (Key Performance Indicators) has long been measured by meeting sales targets, ...

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