These are the 3 things that I have a passion for in my professional career:

Solving problems | Creating ideas that work | Continuously learning

I've travelled far and wide, experienced different cultures and have come across many fascinating people from all walks of life in my adventures.

I like to refer to myself as a creative thinker that draws inspiration from my surroundings and truly believe that the creative adult is the child that survived.



I've been referred to as a curious creature, cheeky and notorious for demolishing ice-cream and an advocate for creativity. 

I've accumulated over 15 years of experience spending both sides of the fence; having worked across global markets in roles involving Marketing & Brand Management, Research and Creative Brand Strategy. I've been fortunate to have worked across global campaigns and organisations within Automotive, Retail, Fashion, Beauty, FMCG, QSR, Education, Government, Banking & Finance and Real Estate. 

My mission is to be a strategic catalyst for brilliant creative work; putting people at the heart of everything that we do. 



Creative Strategist | Melbourne, Australia


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